Trade promotion management in sap crm pdf
THE KEYS TO SUCCESSFUL TRADE PROMOTION MANAGEMENT IMPLEMENTATION As with many enterprise software products, the actual implementation, or the process of customization and installation, testing and launching of the new software has become one of the most important factors in the consideration of improving business technology. Trade Promotion Management. You use trade promotion management (TPM) to do the following: Perform planning and budgeting of your trade promotions from the top down at the headquarter level or from the bottom up at the account level. Execute your trade promotions. Manage funds management and claims management processes relating to trade promotions. SAP's Trade Promotion Management as part of SAP CRM really fits the bill and new release SAP CRM has brought lots of new enhancement in Trade Promotion Management comapred to the functionalities in CRM I had opportunity to work and interact with some companies which are using SAP TPM and are keen to use TPM.