What chinese want doctoroff pdf
Nov 05, · Tom Doctoroff is a leading expert in Chinese consumer psychology. In this presentation, filmed at China Connect InTheCity , he shares the key findings fr Skip navigation. Western companies look at China’s billion potential customers with longing, particularly given the Chinese people’s contemporary reverence of materialism and pursuit of consumer goods. Western businesspeople should welcome this comprehensive, enlightening guide to Chinese culture, corporations and consumers by J. Walter Thompson’s lead China executive Tom Doctoroff.7/ Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us?or, at.